Friday 1 June 2012

Fresh (2009)


 
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet. Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur's 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan's book, The Omnivore's Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

1 comment:

  1. 4000 Years of Medicine

    2000 BCE: Here, eat this root.

    1000 CE: That root is heathen! Here, say this prayer.

    1865 CE: That prayer is superstition! Here, drink this potion.

    1935 CE: That potion is snake oil! Here, swallow this pill.

    1975 CE: That pill is ineffective! Here, take this antibiotic.

    2000 CE: That antibiotic is poison! Here, eat this root.

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